How to Attract B2B Leads Using LinkedIn for Inbound Marketing

Justin Lambert

Written by Justin Lambert on Wed, Jul 15, 2015

"With over 350 million users, a large number of which are professionals in decision-making positions, you’d be hard pressed to find a better place online to search for quality B2B leads than LinkedIn.

And it’s not just the professional networking site’s size that makes it an important part of any B2B lead generation strategy. It’s also the fact that LinkedIn has intentionally evolved into one of the most powerful sources online for branding, thought leadership, and business-related content. It is, without doubt, a go-to site for professionals with money to spend and problems to solve.

Are you taking full advantage of this powerful tool?”

LinkedInCoverWith that brief introduction, our latest downloadable guide jumps head first into 20 Ways to Use LinkedIn to Attract B2B Leads.

Why bother with another LinkedIn guide?

It’s no surprise that there are hundreds of downloadable ebooks and white papers out there purporting to tell you how to make better use of LinkedIn. And that’s not counting the thousands of blog posts that offer the same thing.

So what makes the newest SPROUT Content guide different?

Well, for one thing, we found that 99% of the advice out there is so basic, it may as well be on LinkedIn’s own FAQ page:

  • Fill out your entire profile
  • Connect with people
  • Participate in groups
  • Blaa blaa blaa…

Sure, all of those basics are important. But anyone in a B2B content marketing agency, and even the clients they serve, already know those are important factors. In fact, if you don’t already have those basics in place, our guide really won’t help you.

What we tried to do is to expand on the basics by giving you a new way to look at LinkedIn and a new way to use it that will make it far more effective than it’s been for you in the past.

What will you learn?

Here are just a few benefits you can expect to glean from downloading this free LinkedIn guide:

  • How to supercharge your LinkedIn profile to attract targeted inbound leads 24/7/365!
  • How to squeeze every ounce of SEO power out of your profile!
  • How to connect strategically without wasting hours a day doing it!
  • How to boost your reputation as a thought leader and scale that to bring in more leads!

There are a total of 20 solid recommendations in the guide, so we can guarantee there’s something in there you haven’t tried or maybe even haven’t ever considered before for your inbound marketing. If you’d like to see more targeted leads coming to you on a daily basis, you need to download 20 Ways to Use LinkedIn to Attract B2B Leads today!

LinkedIn Ebook


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