Once you have decided on an inbound marketing plan for your business, it’s easy to skip ahead and focus on the results. When will you start seeing results? What will they look like?
Whether you focus your efforts in-house or work with an inbound marketing agency, there are steps to take initially and over time to get the wheels in motion for a successful inbound strategy. Before any business can gauge success from inbound marketing, it’s important to first have goals in place to know how your marketing efforts such as blogging, keyword strategy, and lead generation campaigns are preforming.
So, how can you tell if your inbound marketing strategy is truly working for your B2B company? Our infographic shows the main points to focus on when measuring your inbound marketing performance.
Do these results pique your interest in inbound marketing? Check out the full case study for our B2B client. Then, download our free guide on hiring an inbound agency to get started.