How Inbound Marketing is Like Climbing Pikes Peak

Dechay Watts

Written by Dechay Watts on Wed, Jun 11, 2014

denver inbound marketing agencyOne of our fellow Hubspot Partners, TMR Direct, hosted #InboundCO in Colorado Springs last week to support Inbound Marketing Week 2014. You might think the beautiful location at the foothills of the Rocky Mountains with a view of Pikes Peak would distract us from focusing on an indoor, internet-based industry.  

Not these inbound instigators. Instead the setting inspired us to care even more about inbound marketing. Just like serious climbers can’t wait to get on their gear, we all left the conference rejuvenated and full of action items.

Here are 5 ways inbound marketing is like climbing Pikes Peak. 

  1. It’s holistic. “Inbound marketing uses a combination of content and context to organically turn strangers into customers and evangelists.” @spowell24
  2. It’s natural. “Social media is just small talk in a digital space.  At the end of the day, you’re just being human.”  @LaurenHug
  3. You need a plan. "You're training a person every time you send an email whether or not to open the next one." @ethanbeute
  4. It’s 14,000 feet to the summit. “Inbound marketing doesn’t happen overnight.” @eric_pratt
  5. It’s very rewarding. “Companies with over 200 blog articles have more than 5x the leads than those with 10 or fewer blog articles.” @spowell24

In full disclosure, I haven’t actually climbed Pikes Peak. To be honest, “doing a fourteener” (climbing a 14,000 foot mountain in Colorado speak) is not on my list of top 50 must-dos.  However, I have met some pretty serious hikers who can tell you everything you want to know about climbing these massive mountains. They are as passionate about their hikes as the presenters at #InboundCo are about Inbound Marketing, which makes room for one more similarity:

It makes you look great! “79% of companies that have a blog report a positive ROI for inbound marketing.”

If you'd like to learn more about Inbound Marketing, download the free guide below to get started. If you'd like to learn more about Pikes Peak, come visit us in Denver!

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