The terms “metrics” and “analytics” can make a creative writer’s eyes cross, at least that’s how some of the creatives at SPROUT Content feel. Still, we believe in having a reason and goal behind each piece of content we create and solid metrics are the key to proving the value of these content assets.
A solid measurement tool is especially important when studies show that 73% of executives don’t believe that marketers are focused enough on results to truly drive customer demand. (If you’re one of these believers, please take a look at this post on Why B2B Marketers Should Work with a Content Marketing Agency.)
To ease the eyes, we have a step-by-step process that keeps our content developers on track for implementing SEO best practices that match each of our client’s content marketing strategy. We also use Hubspot’s tracking tools whenever possible to show the ROI of our marketing efforts by measuring things like:
social media engagement
blog post engagement
Still, it doesn’t make sense to dive into content development and measurement if the metrics provided don’t correlate to bottom-line results, like sales. How do you decide what metrics matter most to business owners and executives? Download 6 Marketing Metrics Your Boss Actually Cares About to find out.
Then give us a call to get started!