Save Big on Content Marketing World

SPROUT Content Contributor

Written by SPROUT Content Contributor on Wed, Jul 10, 2013

SPROUT Content is an inbound marketing agency that specializes in performance content for businesses in "unglamorous industries."

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Register today for Content Marketing World, and take $100 off registration by using the code CMWA100. We hope to see you there!

If you want to learn from the best in the content marketing industry, Content Marketing World offers the experience to hear from the top leaders in content marketing. We are honored that our co-founder and Chief Content Officer, Debbie Williams, will be presenting a lunchtime workshop on embracing transparency through content marketing. This workshop will also support the launch of Sprout's co-founders, Debbie and Dechay's, upcoming book, Brands In Glass Houses

Day-One keynote speaker Jay Baer, author of the newly released NYTimes bestselling book Youtility, will kick off the show with a keynote about why smart marketing is about help, not hype. He’ll explain how selling is about making a customer, while helping is about making a customer for life.

He’ll be joined at the conference by several other keynote speakers, including:

  • Joe Pulizzi, founder of the Content Marketing Institute

  • Randall Lane, editor of Forbes magazine
  • Jonathan Mindenhall, head of global creative vision and strategy for Coca-Cola

  • David Hahn, vice president of product management for LinkedIn

  • JoAnn Sciarrino, University of North Carolina professor and former executive vice president at BBDO North America

This great lineup will cover content marketing from A-Z and give you some powerful tools for your content toolbox. Bring your content marketing questions, and you'll be sure to get insightful, relevant answers.

Session speakers will cover a range of topics from “How Hershey Develops Content that Captivates and Engages” to “Visual Content Marketing Strategies You Probably Aren’t Using and Should.

Featured speakers come from industries including hospitality (Four Seasons Hotels and Resorts), retail (Hershey’s and REI), technology (Cisco) and transportation (Coyote).

Tim Washer of Cisco will share “5 Ways to Take Your Content from Boring to Found” with five video case studies that won industry recognition and were produced on a shoestring budget.

For a full list of speakers, click on any of the speakers or agenda above. Register today for Content Marketing World, and take $100 off registration by using the code CMWA100. We hope to see you there!

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