Brand evangelists create the most authentic voice for a company. They have an unwavering dedication and emotional investment in a brand. They become company cheerleaders and recommend a brand’s products and services to friends, family and anyone else who will listen…even their tattoo artist. You just can’t fake brand evangelism.
Companies who create these powerful relationships with people are not only adept at delivering a consistent message and brand story, but make themselves indispensible in people’s lives.
4 Brands that have Permanent Evangelists
Recently, Netflix gave away a free one-year subscription to the person below after he tweeted a picture of his tattoo and love for the company. It’s quite a different headline from the recent talk about Nextflix creating exclusive content for their subscribers. Hopefully, he agrees with their new direction. Tattoo removal would be far more costly than an annual subscription to Netflix.
Google gets a shout-out from this brand evangelist like a human billboard at the beach.
Monster made a major emotional connection with this brand evangelist.
And this person must sure be glad that Maker’s Mark listened to their brand evangelists and didn’t move forward with watering down their signature whisky.
“We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we’re doing what’s right, this is your brand you told us in large numbers to change our decision,” the statement from chairman emeritus Bill Samuels Jr. and his son and chief operating officer, Rob Samuels, said.
Watering down the alcohol content would definitely lessen the chances of more Maker’s Mark tattoos.
Brand Evangelism is Transparent Storytelling
Being transparent, delivering on promise and making emotional connections with people are what transforms customers into brand evangelists, whether in social media or in real life art form. Do you have any other great brand evangelist ink to share?