top line
BLOG PHOTO 

Content Marketing Blog

Current Articles | RSS Feed RSS Feed

Content Marketing was On the Menu at Les Dames d’Escoffier International

  
  
  
  
  

lesdammesContent Marketing was a topic on the menu for speakers at the Les Dames d’Escoffier International annual conference last weekend.  The women leaders from the fields of contemporary gastronomy and hospitality were coached on the importance of developing differentiating and sharable content for their tasty endeavors.

Here are a few of the delicious Content Marketing trends that were shared by the experts in attendance:

Trend toward authenticity

Sabrina Crider, Leader of Fleishman-Hillard Word of Mouth practice group, stressed the importance of creating relevant content for your audience and the effectiveness of adding visual content to harness social discovery for brands. 

Personalization in culinary community

Catherine Neville, Publisher and Editor of Feast Magazine, tied the dramatic increase in individual media with increased sophistication and expectation in the culinary community. Customers now have a direct connection with restaurant chefs through readily available social media channels and blogs. 

It’s not where you go it’s what you see

Inspiration leads to emotional connections according to Maxine Clark, Founder and Chief Executive Bear at Build-a-Bear. She advised the group of culinary professionals to create unique retail experiences that consistently translate into all virtual endeavors. She remodeled all of the Build-A-Bear retail stores to incorporate more technology after talking to her audience, the kids. Maxine inspired everyone to do something different in-store and online that will spark new ideas and consumer excitement, and create a destination for people. 

 

Creating the right mix of ingredients

Steve Bauer, SVP Fleishman-Hillard advised that the foundation of using social media effectively begins with the development of compelling content. Sharing engaging content in the right places that your customer will find most useful makes for a delicious experience.

Content marketing is certainly a hot topic in every industry and it’s exciting to hear about the ways that the culinary world is whipping up and consuming content.  We would like to raise a glass to Wente Vineyards for inviting Sprout Content to dine, drink and spread the word about content marketing at the LDEI conference. Cheers!

Comments

Currently, there are no comments. Be the first to post one!
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics

blog search button

Latest Posts

Subscribe via E-mail

Your email:

Crave More Content?

Let's Connect

Posts by Category

Blog Awards

ShareBloc Content Marketing Contest

Blog Syndication

ContentMarketingBlog
Services
• Content Planning
• Content Creation
• Content Monitoring
• Websites & SEO
• Inbound Marketing
  Content Development
• Blog Content
• Social Media Content
• Landing Pages
• Websites Content
• Custom Articles
  Social Media
• Facebook
• LinkedIn
• Twitter
• Pinterest
• Blog
  Contact
SPROUT Content
3 W. Garden St., Suite 517
Pensacola, FL 32502
info@sproutcontent.com
850-607-6981
Home | About | Services | Process | Results | Blog Copyright © 2014 SproutContent. All Rights Reserved.