SPROUT Content is Now HootSuite Certified

SPROUT Content Contributor

Written by SPROUT Content Contributor on Mon, Sep 17, 2012

SPROUT Content is an inbound marketing agency that specializes in performance content for businesses in "unglamorous industries."

HootSuite Certified ProfessionalWe are proud to announce that SPROUT Content is now HootSuite Certified. HootSuite is a tool used to manage multiple social media accounts in one convenient place. By completing the HootSuite University program, we can now use this fantastic tool to improve our clients’ presence across social media channels by expertly monitoring and implementing social media campaigns. Here are just few examples of what we can do for you using HootSuite.

  • Easy monitoring through Streams. HootSuite users can create different tabs that show up on your dashboard page called streams. These streams allow you to track specific information such as @mentions, ReTweets and a home feed that shows what your Twitter followers are saying. Facebook streams include your posts for easy comment tracking, and custom filtering to focus on specific people such as industry leaders or competitors.

  • Analytics. One of the most useful tools from HootSuite is the custom reporting section. When you shorten an URL using the ow.ly or ht.ly extensions, they are automatically tracked. You can see how many times the link is clicked, the location of the viewer, and what sites are referring the most traffic. Google Analytics, a popular tracking tool, can also be linked to HootSuite for specific URL parameters.

  • Bulk scheduling for saving time. The most challenging aspects of using Twitter is that it takes so much time to post regularly. HootSuite has a tool that allows users to schedule up to 50 posts in advance to free up time and to keep your social media conversation flowing.

We know that managing all of your social media content can be time consuming and often falls to the wayside. Don’t fall off the radar with your audience and miss out on valuable conversations! It can be rally simple to manage your social media using HootSuite. Contact us to learn how we can help.

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