Inspiration for Your Editorial Calendar When The Content Well is Dry

SPROUT Content Contributor

Written by SPROUT Content Contributor on Wed, Sep 12, 2012

SPROUT Content is an inbound marketing agency that specializes in performance content for businesses in "unglamorous industries."

writersblockStreamlining and spicing up your content marketing editorial calendar is important for the overall health of your content marketing strategy, but every once in a while we all find ourselves in dry spell. The good news is that inspiration can come in many forms, if you know where to look. Here are 5 simple ways to get those content creative juices flowing again.

    • Write a curated blog post of the most interesting industry news you read each week. You’re reading it anyway, so make the most of your time and share it with your community. Write a quick summary of the top 5 stories you read (that's just once a day!) and include a link to the story. Chances are, your followers will be interested too.

    • Create a "resources" mini eBook with a list of all the people and places you turn to for guidance and insight. Make a handy reference guide of blogs, media outlets, brands and experts in different categories that you turn to for ideas and expertise. You can offer it as a free download, make it a blog post, share it in social media, and use it over and over again the next time you're in need of some inspiration.

    • Share quotes from your favorite industry experts or other favorite quotable quotes from authors, celebrities, historical figures and cultural icons. Also keep a list of favorite one-liner gems from conferences, workshops and seminars you go to.

    • Review a product, service or book that other people in your community or industry will care about. Look at helpful tools you use or ones you've wanted to check out. You'll kill 2 birds with one stone, learning something new and creating helpful content.

    • Ask your clients or other community peers if they would like to write a guest blog post or send in a video testimonial. Great content doesn't have to come from you directly. There are lots of other reources and industry experts you can tap into. You may not like being in front of the camera, but a lot of people do.

What are some of your sources of inspiration when suffering from content creator's block?

Still stumped on creating an editorial calendar? Download our new e-book Content Continuity: An Interactive Guide to Editorial Calendars now available in the iTunes store.

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