How Much are Companies Spending on Content Marketing?

Dechay Watts

Written by Dechay Watts on Mon, Apr 09, 2012

As content marketing continues to gain in popularity, more business owners are dedicating part of the marketing budget to the creation, distribution and monitoring of custom content.

According to the Custom Content Council, in 2012, 68% of CMO’s will be increasing their budget for content marketing.  Smaller companies with less than 10 employees are spending about 34% of the company budget in content marketing, approximately $56,000 annually.  Companies with over 1000 employees are spending about 26% of the company budget in content marketing, approximately $1M annually.

Content Marketing Spend by Company

The B2B Content Marketing: 2012 Benchmarks, Budgets and Trends report from MarketingProfs and Content Marketing Institute shows similar numbers. According to the report, businesses overall are spending about 25% of their marketing budget on content marketing.

 Total Marketing Budget Spent on Content Marketing

In the 2011 State of Content Marketing Survey from Techvalidate the majority of respondents reported that 20% or more of their marketing budget was devoted to producing content. Of those surveyed, 15% devote at least half of their entire marketing budget to content production.

 Percent of Budget Spent on Marketing Content

Where do you fall in this spectrum? Have you dedicated part of your marketing budget to content marketing yet?  We’d love to hear your thoughts.

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