5 Ways to Make Distribution Part of Your Content Marketing Strategy

Dechay Watts

Written by Dechay Watts on Thu, Apr 05, 2012

Easter_Egg_Hunt.jpgBright eggs full of Cadbury sweetness and jellybean dreams are hidden in trees, fields and homes on Easter. Children, and most likely some adults, spend hours hunting for the best eggs to unearth the prize inside. Hunts are a fun way to find candy and treats, but they don’t work well for content.

After you create a valuable piece of content like a blog post or an e-book, shout it out to the world.  The Easter Bunny might make the golden egg hard to find, but the job of a content marketer is to make the gold nuggets of content shine. Here are 5 ways to include distribution as part of your content marketing strategy:

1. Tweet about it

Switch up the headlines to see what gets the most click-throughs and retweets.  Don’t forget to schedule a few tweets on the weekends and make sure to tweet at night to reach people with different schedules and in different time zones. Use a marketing automation platform like HubSpot for an easy way to schedule and monitor your Twitter activity.

2. Post to Facebook

Facebook lets you pin posts to the top of your timeline. It’s a great way to draw attention to posts you’d like to stand out the most. Pinning lets businesses control what visitors see first to help promote a special offer, a new photo, link to a blog post, or a promotional app you want to feature that week.

3. Share in LinkedIn

Find the LinkedIn Groups that would most value your content and start a discussion. You can ask questions or opinions and encourage people to interact by including a link to your content.

4. Share on Google+

When you share content from the +1 button, Google will automatically include a link, an image and a description in the sharebox. Google is calling these “+snippets,” which are very similar to the Facebook Recommend button, and deliver fresh content to your Google+ Circles.

5. Pin It

Pinterest states that it’s not to be blatantly used as a broadcast tool to promote your products or services. So, like all social media platforms, it must be approached with a specific usability, tact and audience in mind. Find creative ways to share your content on Pinterest and create a buzz with your followers.

What distribution channels are most effective for your content marketing efforts?


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