4 Content Marketing Must Do's from #CMWorld

Dechay Watts

Written by Dechay Watts on Wed, Nov 30, 2011


"Don’t talk about your product like it’s a dad-gum rainbow." After dozens of breakout sessions, keynote speeches, invaluable networking, and delicious orange food…here are 4 “Content Marketing Must-Do’s” that emerged from Content Marketing World 2011.Keep these quotes from the content marketing experts in mind when planning, creating, or curating content for your business.

1. Be Fascinating

  • Don’t talk about your product like it’s a dad-gum rainbow. – Marcus Sheridan
  • In a competitive environment, the most fascinating option always wins.  If you don’t have the biggest budget you have to be the most fascinating. – Sally Hogshead
  • You can be innovative OR comfortable…Stand out or don’t bother.  – Sally Hogshead
  • It’s not about creating viral content, it’s about creating shareable content – Michael Pranikoff

2. Be Relevant

  • Social media is a tool.  Real time is a mindset. – David Scott
  • Unless they (your audience) recognize relevance they won’t stick around long enough to recognize value. – Ardath Albee
  • 66% of buyer’s say a vendor’s website influenced their purchase decision – DemandGenReport
  • Segmented, targeted email campaigns generate 9x the revenue as blanket, general emails. – Susan Blue
  • All people are influential to somebody, they are very important to their small group of 100 people, who also count. – Chris Baggot

3. Be Helpful

  • Addressing a question is different from answering a question.  You can address problems, the good, the bad and the ugly.  You can address pricing, competitor info, and proprietary info in a helpful way that doesn’t reveal any secrets.  – Marcus Sheridan
  • Always ask, “What else can we do with the content?” – AJ Huissman
  • Content is like a cookie and should make you want more. – Brian Clarke
  • It’s important to work with people on their schedule.  You gotta be useful for them when they need you most.  Let them know, “When you have time for me, I’m here.” – Chris Baggott
  • Inbound marketing doesn’t create demand; it fulfills demand that already exists.  The future of marketing is helping, not selling.  The future is being a “YOU-tility.” – Jay Baer
  • Remember that information has to go through the eyes to get to the brain. – Michael Stelzner

4. Be You

  • We’re all going to die screaming so go do something you enjoy. – @thatkevinsmith
  • Experts may not always be the best people to create content.  They might be better used as sources of ideas that information can be curated from. – Todd Wheatland
  • Just because you can write doesn’t mean you should write. – Michael Weiss

Any other great take-a-ways we should share?  Send them to us and we’ll add them to the list. 

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