Spruce Up Your Editorial Content Strategy This Spring

Dechay Watts

Written by Dechay Watts on Tue, Nov 29, 2011

spring clothesWhat do you see when you look in your closet this time of year?  If you are like us, it’s a hodgepodge of heavy, winter sweaters mixed with lightweight, springtime frocks as Mother Nature changes her mind every day.

Early springtime is a transitional season, which is the perfect time to think through your closet strategy.  What’s headed to Goodwill?  How will that black T-shirt pair with summery skirts?  Is the flip-flop supply sufficient?  The strategic decisions you make for your closet guide the evolution of your clothing supply.

This same technique is useful for your content marketing initiatives.  Take this time to analyze your editorial content strategy and make sure what you’re planning to publish is still on trend for the season.

4 ways to refresh your editorial content strategy:

  1. Review Your Content Style Guide – Have you made any changes to your key messaging and positioning, buyer personas, or business products or services?  Does your guide still reflect the voice and offerings of your company?
  2. Update Your Editorial Calendar – What do you have planned for the next three months?  Is it still on trend?  Editorial calendars are often produced months in advanced and should be reviewed frequently for topic relevance, timeliness, keyword appropriateness, and internal and external resources before launching into content development.
  3. Evaluate Your Content Development – Are you staying on schedule?  Is your blog getting updated as often as planned?  Is your website content staying fresh?  Are you meeting the goals you’ve set for feedback, sharing, interaction?
  4. Consider Your Publishing Platforms– New venues and inspirations for publishing your information sprout up as often as the seasons change.  Is your activity in Facebook achieving your goals, or should you consider getting involved in a site like quora? Maybe your audience is on Twitter now when it wasn’t last year?  Check to see if there are any new platforms that your company may benefit from participating in.

As your company grows and shifts, your content marketing strategy may benefit from a makeover.  It’s okay to tailor, tweak, and alter your strategy so that it custom fits the needs of your company.  Your content should be couture. In fact, it’s the best way to make sure you stay relevant, and in style.

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