Learning About Content Marketing from the Oprah Winfrey Network

Dechay Watts

Written by Dechay Watts on Sun, Nov 27, 2011

oprah content Have you caught a minute of the Oprah Winfrey Network yet?  My guess is no, because it’s really hard to catch just a minute.

I’m not an avid Oprah devotee.  Although I admire her achievements, I’ve never watched a full episode of the Oprah Winfrey show or read O Magazine. If they are anything like the OWN programming, I’ve been missing out.

According to Nielsen, the Oprah Winfrey Network delivered just over a million viewers in Saturday primetime. AdWeek reported that only two networks attracted more viewers during that time for the target market of women aged 25-54: USA and ESPN.

Why such the fuss?  Other than the fact that it’s a new network from legendary Oprah Winfrey, the content tells stories that people can relate to. It educates, entertains, and engages the viewer - as all content marketing should do.  From Oprah's content I learned:

  • Dr. Phil, Dr. Oz and Suze Ormond have a good sense of humor.
  • Anyone I meet could be a hoarder.
  • Diane Sawyer is a self-acclaimed “geek.”
  • In the late eighties, people in a town in West Virginia thought you could get AIDS by swimming in a pool.  And, some of them still think this.

Of course, there are already critics of the programming.  Which is even more testament to the fact that it’s attention grabbing content.  Kudos Oprah! I can’t wait to see what else is in store.  And, I love the fact that good content has converted me into a fan.

Interested in learning more about content marketing?

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