Content Marketing Blog

It's Fat Tuesday, and time for Mardi Gras along the Gulf Coast, which we call home. Mardi Gras is about celebrating diversity and uniting people under a common theme. FUN! In content marketing, people are also drawn together through shared interests, communities and information.  Here are four ways to put a little Mardi Gras in your content marketing and let the good times roll!

If you were an architect building a house, wouldn’t you pin down a few concrete details before laying the foundation? Establishing the number of bedrooms and bathrooms needed, knowing who will live in the house, and choosing the best location for the home would be no-brainers.  The same process is true for creating content.

In business, mistakes happen. Thanks to the digitally social world we live in, negative news that may be better held within private company walls can now be shared in seconds for the world to see. Sometimes old, misleading information or negative news can come up before great reviews or even your company blog in search results. Especially if:

Keeping on top of the ins and outs of content marketing can be a full time job. Wait …content marketing is our full time job!  Since we love our job and the news we find, it only makes sense to share.  Here are this week’s top 5 content marketing stories of people and companies using content to grow.

The desire to share information is not new.  People have been sharing information since the days of messenger pigeons and telegraphs.  You could probably make the case that cave drawings set the foundation for today’s infographics.

Aah, Pinterest...the addicting, time-evaporating, can’t look away from, new social network where users “pin” their interests on a virtual pinboard, has been catching on like wildfire. Many people are still wondering what it’s all about. According to Pinterest Etiquette, the goal is: “To connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people."

Tiffany & Co. wants to make your Valentine's Day blue, in a good way. The company is making it easy for women send their significant others a special clue for Valentine’s Day.  A new “Drop a Hint” button is now featured next to every item on their website.  With a simple click, you can send prospective shoppers a friendly email nudge just in time for "won't you be mine." 

Coca-Cola’s Content 2020 advertising strategy puts content at the core of its mission: "All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core."

As content marketing consultants and content writers, we don’t easily drink the Kool Aid and often see through most “marketing speak”. In fact, we find great joy in looking out for badly written content and can’t even read a menu without editing (occupational hazard). But, when a company tells their story well, we’re all ears. When the effectiveness of the product backs up the story, we’re compelled to shout it out to the world.

During this morning’s coffee run, we ran into a client who thanked us for introducing him to content marketing. That’s a good way to start the day when your company provides content marketing services. He said he wrote his first blog post the night before and that crazy things were happening as he began to write.