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Content Marketing Lesson #1: Businesses Don't Make Decisions. People Do.

  
  
  
  
  
WaltDisney

When people are passionate about a businesses they interact with, they want to tell others. Often, companies feel they need to be the drivers of conversation about their business and fear letting their customers speak for them, when actually, people who love a company’s products and services are the greatest, most authentic marketers - these are your brand evangelists.

Inbound Marketing Doesn't Happen Overnight

  
  
  
  
  
Inbound Takes Time

Inbound marketing is like saving for retirement. It requires a plan with goals, targeted effort and most important, time. And like saving for retirement, the earlier you start the better.

Why Should I Care About Inbound Marketing?

  
  
  
  
  
Online Purchase Graphic

It's pretty clear at this point that inbound marketing isn't a fad. It's not a flash-in-the-pan bandwagon that everyone jumps on and jumps off of. It's not going to be replaced tomorrow by the next shiny object on the horizon.

What Does the Future Hold for Content Marketing?

  
  
  
  
  
fortune

There is something special about an industry facing changes. The idea that there is more to learn and achieve provides a sense of excitement to move forward. Of course, if an industry is failing (remember Blockbuster?), change can indicate an inevitable end. In the evolving world of content marketing, it’s safe to say that change is good. Very good, in fact. According to research by the Content Marketing Institute this year, 93% of B2B marketers use content marketing and 90% of B2C marketers use content marketing.

Is Quality Content Worth the Cost?

  
  
  
  
  
cost of content

“We have made a decision and although it was an extremely hard one, we’ve decided to go with a different agency. This was based purely on cost and what made the decision even more difficult was the fact your content was in actual fact slightly better,” -  a recent prospect.

Sometimes prospects ask for sample content when they are looking for a long-term relationship with us as a content marketing agency.  We typically steer clear of these requests because the amount of ramp up time required to create quality content is just too much to deliver for free.  But, if they want to pay for spec work, we often oblige.

Being HubSpot Certified Silver Level and What it Means for You

  
  
  
  
  
HubSpot Silver Partner

We recently reached a major milestone for our inbound marketing firm. SPROUT Content has achieved the Silver Level Agency Partner Certification from HubSpot.

Hiring In-house vs. Agency for your Inbound Marketing

  
  
  
  
  
In House vs Agency

Blog posts, white papers, case studies, ebooks, articles, press releases, on-page SEO, off-page SEO, SEO strategy, Google analytics, content strategy, buyer personas, campaigns, lead generation, lead nurturing, landing pages, calls-to-action, social media, marketing automation, CMS expertise, go-to-market strategy, marketing collateral, market/competitor research, infographics, video, webinars….

Maximizing the Reach of Your Content Marketing

  
  
  
  
  
Blog in Forest

If a tree falls in the forest, and no one is around to hear it, does it make a sound? 

How to Brainstorm to Avoid "Boring" Content

  
  
  
  
  
brainstorm

Brainstorming. The name itself sounds grueling. Whether you carry out brainstorming with lists, research, or meetings, coming up ideas for new content can seem like tedious work. If the thought of brainstorming for your industry is enough to induce yawning, then it’s time to rethink your method. It goes without saying that no one wants to write or read boring content. Even if you are in one of the most technical, unglamorous or what some may consider "boring" industries, you have the same opportunity as consumer brands to come up with amazing content.

Is Your Business Stuck Behind the Scenes? Find out How A Content Marketing Agency Can Bring You to Center Stage

  
  
  
  
  
contentmarketingagency

A lot of businesses we talk to share a similar predicament – they are the type of product or service that’s often “behind the scenes” and not widely known unless you’re in that industry. In fact, one of the things that we love most as a content marketing agency is learning about new industries and different types of businesses that we may not have known even existed.

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