Maintaining an active and strategic business blog is no longer an option. B2B content matters more than ever, as searching online is usually the first step to finding solutions to business challenges. In fact, 57% of a typical purchase decision is made before a customer even talks to a supplier (Corporate Executive Board). And, by 2020, customers will manage 85% of their relationship with an organization without interacting with a single human being.
Planning for, developing and publishing helpful blog content on a consistent basis will enable you to educate prospects and attract quality leads even when you’re not working. A blog gives your business a voice beyond the content of your standard website and creates a platform for connecting with people who want to know more about you. After all, 70% of consumers say they prefer getting to know a company via articles rather than ads (NewsCred).
B2B companies that blog generate 67% more leads than those who do not. - Social Media B2B
For most companies knowing what to blog about and having the resources to keep up with it in-house is a huge challenge. That’s why we specialize in helping businesses share their expertise, educate their audience and tell their story through exceptional blog content. Learn more about Our Process.
If you’re looking to create hundreds of articles every month, we’ll happily refer you to a content writing service that specializes in quantity. From our experience, quality content yields much better results than sheer quantity when you’re trying to educate buyers and gain the attention of search engines.
Why Have a Business Blog?