Omni-channel (if you haven’t heard it, you will soon) is the word used to describe the strategic ability of an organization to engage with clients fluidly, in real-time, and 24/7 across a growing selection of digital platforms including mobile phones, tablets and wearables.
Let's look at the difference between multi-channel and omni-channel:
Addressing omni-channel isn’t limited to new graphic design principles used to optimize content across different channels or the ability to provide relative, responsive content 1:1. It represents the totality of a single buyer’s journey and the intuitive, strategically available content that envelops that journey. Things are moving so very fast however, that building business the omni-channel way can seem overwhelming in terms of technology. Good news: It really isn’t, notes the Content Marketing Institute (CMI):