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Content Marketing Blog

Value-Based Pricing: Evolving for our Inbound Marketing Clients

Posted by Chris Hawkins on Fri, May 01, 2015

Back in my retail management days, pricing was on my radar daily. It had to be. We could lose a bonus, make a bonus, or experience a mini-come-to-Jesus with our tightly-wound district manager based on one weekend’s margin alone.

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Tags: Value-Based Pricing

Digging Deeper Into Social Sharing

Posted by Janelle Zander on Thu, Apr 30, 2015

While most businesses are aware that social sharing is important and is something they should be doing, most only understand it as a general concept. Without digging deeper into the values and even motivations of why people share, businesses take a scattered approach, which brings random results. When a business develops a more strategic thoughtful process, social sharing becomes a powerful tool to grow the business.

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Tags: Content Marketing Strategy, Social Media Marketing

Over 2000 Marketers Converged Virtually for this Event and I Was One of Them

Posted by Justin Lambert on Wed, Apr 29, 2015

I was privileged to present yesterday at the Outreach Marketing Summit put together by the great folks over at GroupHigh.  It’s a virtual conference run through vConferenceOnline, and the whole affair was highly professional, high quality, and well put together.

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Tags: Influencer Marketing

A Recap of Recaps of the Intelligent Content Conference 2015

Posted by Dechay Watts on Fri, Apr 24, 2015

During the third week of March, hundreds of marketers and content professionals converged on San Francisco for what has become one of the go-to content events of the year, The Intelligent Content Conference.

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Tags: Content Marketing News

When to Outsource Inbound Marketing

Posted by Justin Lambert on Wed, Apr 15, 2015

If your company has an inbound marketing program, congratulations! You’re already several steps ahead of most of your competition. If you’re handling it all internally, again, congratulations! That’s not easy.

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Tags: Inbound Marketing

Surviving a Website Redesign: What You Need to Know

Posted by Andrea Miller on Wed, Apr 08, 2015

Breaking up with your website can be hard to do. You may be able to admit it's no longer working for your business, but you also know that a redesign can be expensive and a lot of work. As business owners, we may fool ourselves into thinking our current site can get us through one more year of business even if our marketing department is demanding an end to the relationship now. Times change, and websites need to evolve just like our businesses do.

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Tags: Content Development, Website Content Tips, SEO

How Do You Know If Your Inbound Marketing Plan is Working?

Posted by Molly Bruno on Wed, Apr 01, 2015

Once you have decided on an inbound marketing plan for your business, it’s easy to skip ahead and focus on the results. When will you start seeing results? What will they look like? 

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Tags: Inbound Marketing, B2B Marketing

How to Use LinkedIn for Strategic Influencer Marketing

Posted by Justin Lambert on Fri, Mar 27, 2015

While LinkedIn has quietly maintained its position as the top professional networking site in the world and even more quietly expanded into one of the most powerful business content engines on the Internet, a sadly large number of people have insisted on thinking about it as “my digital resume.”

It’s time to get over it, folks.

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Tags: Social Media Marketing, Influencer Marketing

Handing Over Control: The Switch to User-Generated Content

Posted by Andrea Miller on Fri, Mar 20, 2015

It can be hard to give up control as a marketer or business owner. After all, it’s our job to ensure that our brand is being represented well and consistently. But keeping up with content creation is becoming more difficult as more companies embrace content marketing and tell their stories online. So, it’s okay to look outside your office space for content creators. In fact, your best storytellers may be your biggest fans. Marketers, it’s time to put our Type A personalities aside and let our customers take control of our brand’s content.

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Tags: Content Marketing Strategy, Storytelling, Content Marketing, B2B Marketing

Why Does Intelligent Content Sound So Scary?

Posted by Dechay Watts on Wed, Mar 18, 2015

Phrases with the word “intelligent” in them tend to make me furrow my brow and immediately put on my thinking cap. Surely, a super brainy, data driven, high level explanation is about to follow that I’ll need to dissect and investigate – or ignore until required to understand.

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Tags: Content Marketing, Content Style & Strategy

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