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Content Marketing Blog

Don't Let your Content Marketing be Lazy

Posted by Janelle Zander on Fri, May 29, 2015

According to the Content Marketing Institute’s 2015 B2B Research Report, 70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).

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Tags: Content Marketing, Content Style & Strategy

Are You Still Stuck on Inbound Marketing Vanity Metrics?

Posted by Justin Lambert on Fri, May 22, 2015

“Hey!  Check it out!  I just passed the 500 follower mark on Twitter!”

“Yeah?  Well guess what?  My last Facebook post got 17 likes and 12 shares!”

“Oh yeah?  Well I have 312 people on my newsletter list and another one joined just this morning!”

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Tags: Inbound Marketing

Is Content Marketing for Everyone? Not According to Tim Ash

Posted by Dechay Watts on Wed, May 20, 2015

Not everything that happens in Vegas needs to stay in Vegas. Some Vegas happenings should get sprinkled back into the universe to enlighten and inspire future actions, like all insight gleaned at Content Marketing Conference 2015.

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Tags: Content Marketing Strategy, Content Marketing

Are You Content Marketing Starved?

Posted by Andrea Miller on Fri, May 15, 2015

A couple of months ago, we received a comment from one of our newer clients that struck a chord with my team. After just a few months of launching a solid content marketing strategy, he was already starting to see results.

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Tags: Content Marketing Strategy, Content Marketing, B2B Marketing

Q&A: One Client's Journey from Inbound Marketing Novice to Rockstar

Posted by Molly Bruno on Wed, May 06, 2015

The road to mastering inbound marketing has its fair share of speed bumps and turns along the way, but it always leads to the right destination: a more strategic and effective marketing plan. After training, practice, and at times, trial and error, getting to a place where inbound marketing is an inherent process is the goal for any content marketer. When clients jump on board to learn more about how it works, the ride gets even better.

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Tags: Inbound Marketing

Value-Based Pricing: Evolving for our Inbound Marketing Clients

Posted by Chris Hawkins on Fri, May 01, 2015

Back in my retail management days, pricing was on my radar daily. It had to be. We could lose a bonus, make a bonus, or experience a mini-come-to-Jesus with our tightly-wound district manager based on one weekend’s margin alone.

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Tags: Value-Based Pricing

Digging Deeper Into Social Sharing

Posted by Janelle Zander on Thu, Apr 30, 2015

While most businesses are aware that social sharing is important and is something they should be doing, most only understand it as a general concept. Without digging deeper into the values and even motivations of why people share, businesses take a scattered approach, which brings random results. When a business develops a more strategic thoughtful process, social sharing becomes a powerful tool to grow the business.

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Tags: Content Marketing Strategy, Social Media Marketing

Over 2000 Marketers Converged Virtually for this Event and I Was One of Them

Posted by Justin Lambert on Wed, Apr 29, 2015

I was privileged to present yesterday at the Outreach Marketing Summit put together by the great folks over at GroupHigh.  It’s a virtual conference run through vConferenceOnline, and the whole affair was highly professional, high quality, and well put together.

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Tags: Influencer Marketing

A Recap of Recaps of the Intelligent Content Conference 2015

Posted by Dechay Watts on Fri, Apr 24, 2015

During the third week of March, hundreds of marketers and content professionals converged on San Francisco for what has become one of the go-to content events of the year, The Intelligent Content Conference.

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Tags: Content Marketing News

When to Outsource Inbound Marketing

Posted by Justin Lambert on Wed, Apr 15, 2015

If your company has an inbound marketing program, congratulations! You’re already several steps ahead of most of your competition. If you’re handling it all internally, again, congratulations! That’s not easy.

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Tags: Inbound Marketing

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