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Content Marketing Blog

Do Content Marketers Even Need the Internet Anymore?

Posted by Dechay Watts on Mon, Jan 26, 2015

The mobile scene has been on the rise for years bringing with it lots of stats and speculation about the future of search. How does search optimization differ on mobile? How do people consume results using mobile devices? Do social sites take traffic away from search engines? Business Insider even released an article way back in 2010 announcing that the ‘Google Era’ might be over due to mobile apps.

Of course, Google is still here and going strong, even acknowledging the trend to mobile with new warnings telling site owners and users when a website is not ‘mobile-friendly. But what happens when Google is cut out of the user experience entirely?

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New Case Study Highlights Business Blog Turnaround

Posted by Justin Lambert on Fri, Jan 23, 2015

We don't like to spend a lot of time tooting our own horn here at SPROUT Content, but sometimes you just have to let the world know!

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Teaming Up in this Year of Collaborative Content

Posted by Andrea Miller on Wed, Jan 21, 2015

The beginning of the year always brings industry predictions and forecasts. We do them at SPROUT Content too, mostly for fun, but also so we can take a look at them again at year's end and see who was right and who was off base. Nothing like a little friendly office competition, right?

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How to Prove the Value of your Content Marketing Investment

Posted by Debbie Williams on Wed, Jan 14, 2015

It's a new year, when eveyone has diets, healthy living, losing weight, exercise and overall self improvement on the brain (at least for the next 2 weeks).  But while you're measuring your waistline, what about your marketing? Do you have a set content marketing and inbound marketing strategy in place and the right tools by which to measure them? 

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Tags: Inbound Marketing

Gated B2B Content: Is It Right for Your Company?

Posted by Robert Cordray on Wed, Jan 07, 2015

Putting a gate in front of your content is a relatively new and somewhat controversial approach to publishing. On one hand, you might be able to generate more quality leads and conversions if you put some kind of gate in front of your content that forces the reader to enter some information about themselves before gaining access to the piece of content. On the other hand, if your form is too annoying or intrusive to your readers, then you will turn them off from your content, and you risk losing them.

If you decide that you do want to gate some of your content, there are a multitude of options to help you do so. Third party marketing companies will provide varying degrees of aid for creating gates, and plugins for common web hosts and Excel dashboards also do the same thing.

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Tags: B2B Marketing

Inbound Marketing Will Keep your Colorado Business Warm in the Winter

Posted by Chris Hawkins on Wed, Dec 24, 2014

For many Coloradoans, winter is a special time for what nature brings us: snow and the chance to play in it. It’s also a great opportunity to spend holiday time with friends and family whether it’s on the slopes or at your favorite brew pub. Sometimes it’s just a quiet recharge with a book by the fire.

The SPROUT team is off from Christmas until after the New Year. Lucky us, I know! Part of the reason we’re able to do this is because of inbound marketing. Our site is working for us even when we’re away doing the things we love.

Your 24-Hour Marketer

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You're not a User. The Marketing Mindshift to Transparency and Doing Business with People.

Posted by Debbie Williams on Tue, Dec 23, 2014

User. That word can take on many meanings, most of them pretty negative.  Drug addict? Gold digger? Phoney friend? No thanks. But what about all of the companies that you reward with your business and hard earned money? Lots of them call you a user too.  You’re a software user, cell phone user, internet user, even a shampoo user. 

Over the years, the same companies that have been trying to earn business have called people lots of very un-human sounding names. In addition to user – we’ve been called a visitor, reader, set of eyes, buyer, shopper, target, and even a head in bed.

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Tags: Content Marketing

The Best Content Marketing Initiatives That Inspired Us in 2014

Posted by Molly Bruno on Fri, Dec 19, 2014

2014 has been a doozy. From the most sobering, to the most trivial, this year packed a punch. When we start to examine all of the excitement, tragedy, and hope that 2014 brought, it’s hard to make sense of it all. When it comes to our sliver of the world, things got very interesting for content marketing. As a B2B Content Marketing Agency, we were truly inspired by creative content marketing campaigns that boasted more visuals, video and overall imagination.

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Tags: Content Marketing News, B2B Marketing

What B2B Marketing Will Look Like in 2015

Posted by Abby Perkins on Thu, Dec 18, 2014

As 2014 comes to a close, it’s a good time for B2B companies to consider which marketing trends are headed for the back burner – and which ones are likely to be pushed to the forefront in 2015.

Companies that can anticipate the coming year’s changes will be able to reach new customers and markets before their competition. What are the trends predicting now? Here’s what we think B2B marketing will look like in 2015, based on what we’ve seen in recent months:

1. Increased investment in mobile

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Tags: B2B Marketing

Key Insights for B2B Content Marketers Heading Into 2015

Posted by Justin Lambert on Wed, Dec 17, 2014

With the release of The Content Marketing Institute's “B2B Content Marketing Benchmarks, Budgets and Trends” report for 2015, we were able to glean a tremendous amount of actionable information to inform both our own content marketing strategy and the content work we do for our clients.

What makes this report so special (and so highly anticipated) each year is the fact that CMI and MarketingProfs consistently bring together the voices of a large disparate group of marketers from tiny companies to huge conglomerates.

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Tags: B2B Marketing

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