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Content Marketing Blog

Successful Content Marketing is Not Magic: 3 Steps to Real Results

Posted by Molly Bruno on Wed, Mar 04, 2015

Instant gratification can be nice. Who doesn’t love to binge-watch their favorite Netflix series exactly when they want? While more things adapt to our must-have-right-now lifestyle, there is a downside to getting what we want on-demand. As we learned very early in life, working to earn something can provide a more profound reward. So, how does delayed gratification apply to content marketing?

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Tags: Content Marketing

How One Blog Post on LinkedIn Revitalized Our Content Marketing Agency

Posted by Chris Hawkins on Fri, Feb 27, 2015

Last year, Google nearly drowned our agency. A few months later LinkedIn helped us gain back some vital momentum through one blog post. Here’s what happened.

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Developing an Influencer Marketing Strategy for Your B2B Company

Posted by Debboe Williams on Mon, Feb 23, 2015

The idea of connecting with influential people in your community, whether for business or personal, is certainly nothing new.  The Ancient Romans lived by a ruling class of prominent families. If you wanted your business to survive, the support of these influencers was essential.

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Tags: Content Marketing

What to Look for in an Inbound Marketing Agency

Posted by Justin Lambert on Wed, Feb 18, 2015

A recent article in Contently's Content Strategist caught my attention. It's called “10 Questions You Should Ask Your Next Content Marketing Partner,” and the questions listed are all important ones for potential collaborators to consider.

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Tags: Inbound Marketing

Inbound Marketing Tools to Help You Turn Leads into Sales

Posted by Robert Cordray on Fri, Feb 13, 2015

Marketing begins by successfully creating a consumer awareness of your product or service in the mind of an ideal prospect or lead. By doing this, you position your company to achieve an online buying experience.

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Tags: Inbound Marketing

HubSpot Partner from Silver to Gold in Record Time for our Birthday

Posted by Andrea Miller on Wed, Feb 04, 2015

Late last summer, we were thrilled to announce that SPROUT Content had achieved the Silver Level Agency Partner Certification from HubSpot. So, you can imagine the excitement in our offices when we learned in January that in less than six months, our team had moved up from Silver to Gold level status.

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Tags: Inbound Marketing

How to Convince Management to Invest in Inbound Marketing

Posted by Chris Hawkins on Fri, Jan 30, 2015

It’s time for marketers to put on their sales hat. Be warned: The hat will not fit. The sales head often matches the size of the sales ego. And the sales head usually protrudes at the forehead—we are after all the missing link, knuckle draggers.

But do it you must, because it’s time to convince management to invest in inbound marketing.

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Tags: Inbound Marketing

Should Facebook Be Part of Your B2B Inbound Marketing?

Posted by Molly Bruno on Wed, Jan 28, 2015

In an effort to put a checkmark next to all of the traditional content marketing boxes, many B2B companies devote time and effort into maintaining a Facebook page. At some point, the purpose of participating in Facebook gets buried under the assumption that it’s simply a fundamental step in marketing. But, should your B2B company really be on Facebook?

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Tags: Social Media Marketing, B2B Marketing

Do Content Marketers Even Need the Internet Anymore?

Posted by Dechay Watts on Mon, Jan 26, 2015

The mobile scene has been on the rise for years bringing with it lots of stats and speculation about the future of search. How does search optimization differ on mobile? How do people consume results using mobile devices? Do social sites take traffic away from search engines? Business Insider even released an article way back in 2010 announcing that the ‘Google Era’ might be over due to mobile apps.

Of course, Google is still here and going strong, even acknowledging the trend to mobile with new warnings telling site owners and users when a website is not ‘mobile-friendly. But what happens when Google is cut out of the user experience entirely?

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New Case Study Highlights Business Blog Turnaround

Posted by Justin Lambert on Fri, Jan 23, 2015

We don't like to spend a lot of time tooting our own horn here at SPROUT Content, but sometimes you just have to let the world know!

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