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Content Marketing Blog

Why We Are Giving Thanks to Content Marketing This Year

Posted by Molly Bruno on Thu, Nov 20, 2014

Whether you enjoy a traditional Thanksgiving spread, choose an unconventional celebration (Turducken, anyone?), or skip the culinary festivities all together, one thing is universal: Thanksgiving encourages us to reflect on what we are grateful for.

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Tags: Content Marketing

3 IT Companies Who Are Doing Inbound Marketing Right

Posted by Justin Lambert on Wed, Nov 19, 2014

It's always fun and exciting to see companies who “get” inbound marketing and are putting in the time and effort to do it right.

We wanted to shine the spotlight on a few companies that are doing some cool stuff in the Information Technology industry, and we made a point NOT to focus on the huge companies you already hear plenty about. Instead, we're looking at three small or midsize businesses in the IT sector who are focused on drawing their target customer to them digitally through powerful inbound marketing methods.

The IT Company, Knoxville, Tennessee

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Tags: Inbound Marketing

Facebook vs. Blogging for your Business

Posted by Andrea Miller on Fri, Nov 14, 2014

We are often asked the question: is blogging for your business better than Facebook? A lot of small business owners seem to think a content marketing strategy should include one or the other and not necessarily both. After all, Facebook appears to be cheaper and easier to maintain than starting and keeping up with a quality blog. But the reality is that Facebook (and other social media channels) and blogging should actually complement rather than replace one another.

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Tags: Content Marketing Strategy, Social Media Marketing, Blog Writing Tips

4 Ways B2B Businesses Can Benefit from Inbound Marketing

Posted by Justin Lambert on Thu, Nov 13, 2014

Marketing a business-to-business company used to involve a whole lot of yellow page ads and about 10,000 linen and gold-embossed business cards. You would either wait by the phone and hope for the best, or you would go out to hundreds of events and tradeshows hoping to network your way to a client.

Of course, I'm oversimplifying. But in the old days before inbound marketing became a viable option, the possibilities were pretty limited. And there were far too many businesses who were not reaching the full scope of their audience because they simply didn't know how to effectively and successfully market themselves; and before the past fifteen years or so, the options were pretty limited. 

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Tags: Inbound Marketing

All B2B Companies Struggle with Content Silos – No Matter their Size

Posted by Dechay Watts on Fri, Nov 07, 2014

Information Development World 2014 brought together an unlikely crew of product managers, support directors, technical writers, translation managers and product developers to discuss the role of content in unifying a brand message at the enterprise level.  Many conversations took place around breaking down communication silos within an organization to deliver a cohesive buyer experience from beginning to end.  While it’s easy to see how content suffers from a lack of consistency in large organizations, we often see similar challenges in smaller B2B companies as well.

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Tags: Content Marketing Strategy, Content Marketing News

How to Know When Your Business Blog is Out of Style

Posted by Andrea Miller on Thu, Nov 06, 2014

Just like fashions go in and out of style, content marketing has trends. Video is gaining in popularity right now, but blogging is just like the little black dress in your closet. It has been, and will continue to be, one of the most valuable tools that businesses have to engage with their customers online.

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Tags: Blog Writing Tips, Editorial Content Strategy

A Content Marketing Story: Dominating Your Marketing for the Holidays

Posted by Molly Bruno on Wed, Nov 05, 2014

Do you associate the holidays with massive marketing efforts from large retailers? Of course you do. From the Macy’s Thanksgiving Day Parade to Black Friday and beyond, once we enter November, all bets are off. Large retailers covet the holiday season as a surefire period of consumer spending. Though the holidays and retail stores are notoriously entwined, small businesses can also get in on the holiday action this year.

By implementing a strong content marketing strategy, you can capture the attention of your audience during one of the busiest times of the year. Remember these tips for dominating your marketing this holiday season.

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Tags: Content Marketing

Colorado Companies Embracing Content Marketing

Posted by Chris Hawkins on Fri, Oct 31, 2014

Content marketing can mean a lot of things, but ultimately it’s about creating valuable content that attracts a particular audience. Valuable content often tells stories.

As a Denver agency, we are always looking for companies in our neck of the woods that just get content marketing--real storytellers. Here are a few.

Kindness Yoga:

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From Inbound Marketing to Inbound Sales

Posted by Justin Lambert on Wed, Oct 29, 2014

As we highlighted last month in our recap, one of the biggest announcements to come out of this year's HubSpot Inbound conference in Boston was the introduction of the new CRM tool – a customer relationship manager that integrates seamlessly with your existing HubSpot marketing suite to extend the power of HubSpot into your sales strategy.

Today, let's take that announcement – and all its implications – a step further by considering how inbound  has shifted slowly but surely from simply a marketing methodology to a true organizational strategy, and the rise of inbound sales as a result.

Inbound Marketing is Still a Thing

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Tags: Inbound Marketing

Content Marketing: As Long as there are People

Posted by Chris Hawkins on Mon, Oct 27, 2014

In 1837, an Illinois blacksmith crafted a polished-steel plow that enabled Midwest farmers to smoothly cut furrows in the sticky prairie soil. Back then, farmers used wood or iron plows which tended to clump with dirt and require frequently cleaning.

With this seemingly simple invention, John Deere, blacksmith, became a plow manufacturer.

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Tags: Content Marketing

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