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Content Marketing Blog

19 Reasons Why Your Business Should Be Writing a Blog

Posted by Dechay Watts on Tue, Jun 30, 2015

Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 19 reasons (in no particular order) why your business should be blogging.

 

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Tags: Content Development, Content Marketing, Blog Writing Tips, Inbound Marketing

Is Your Current Inbound Marketing Agency the Right Fit?

Posted by Justin Lambert on Fri, Jun 26, 2015

How would it feel if you tried to fit into the letter jacket you wore when you played linebacker on the varsity football team?  Or, if you still had it in the back of your closet, would you want to try slipping into your prom dress?

For most of us, for better or worse, the answer would have to be no.  We’re just not the same people we were back then, and wearing those old clothes would show it up in a hundred unflattering ways. 

They’re just not the right fit anymore.

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Tags: Inbound Marketing

Will Content Make or Break Your Omni-channel Success?

Posted by Jeannette Dike on Wed, Jun 24, 2015

Omni-channel (if you haven’t heard it, you will soon) is the word used to describe the strategic ability of an organization to engage with clients fluidly, in real-time, and 24/7 across a growing selection of digital platforms including mobile phones, tablets and wearables.

Let's look at the difference between multi-channel and omni-channel:

Addressing omni-channel isn’t limited to new graphic design principles used to optimize content across different channels or the ability to provide relative, responsive content 1:1. It represents the totality of a single buyer’s journey and the intuitive, strategically available content that envelops that journey. Things are moving so very fast however, that building business the omni-channel way can seem overwhelming in terms of technology. Good news: It really isn’t, notes the Content Marketing Institute (CMI):

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Tags: Content Marketing Strategy, B2B Marketing

Digital Summit Denver Digest

Posted by Janelle Zander on Fri, Jun 19, 2015

Our team is supercharged after attending the Digital Summit Denver this week in downtown Denver. A division of TechMedia, a company whose goal is to build the technology economy through conferences, media, and networking forums, the conference was jam-packed with speakers from around the country who are leaders in the digital revolution.

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Tags: Content Marketing, Denver Inbound Marketing, B2B Marketing

Can Inbound Marketing Work on an Outdated Website?

Posted by Andrea Miller on Wed, Jun 17, 2015

Your website is your business' most important inbound marketing tool. Think of it as an online storefront to draw attention to your products and services, just as a brick and mortar space would to passersby.

Here's a scenario:

You walk down the street with your child and you pass a toy shop. Your kid begs for one of the items in the window. You give in (it's just easier, right?) and buy the toy. The marketing strategy worked. Imagine the same store with the toy in the window, but when you go inside, you can't find the toy and there is no salesperson around to help you. The toy did its job to draw attention, but the store didn't execute the strategy and the end result is a screaming kid who couldn't get what he wanted. 

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Tags: Website Content Tips, Inbound Marketing

7 Editorial Calendar Tools to Keep Your Inbound Marketing on Track

Posted by Dechay Watts on Tue, Jun 16, 2015

One of the most challenging aspects of inbound marketing is streamlining all of the great ideas that wake you up at 2 a.m. - or hit you in the shower - or flash into your brain during a meeting - into an organized, effective resource.  Even if you’re prepared with Post-It® Notes by your side to write down your thoughts or an app to record your brainstorm, the ideas still have to move from concept to fruition.

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Tags: Content Marketing Strategy, Content Development

Are You Speaking English or Techlish in Your Content Marketing?

Posted by Dechay Watts on Mon, Jun 15, 2015

It may seem like it’s easier to write content for fun, glamorous, popular industries than technical, regulated or traditionally “unglamorous” industries. That’s not always the case. Creating innovative content can actually be more challenging for companies in “fun” industries because of the plethora of information already out there. 

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Tags: Content Development, Content Style & Strategy, B2B Marketing

Are your Current Buyer Personas All Wrong for B2B Inbound Marketing?

Posted by Debbie Williams on Wed, Jun 10, 2015

Creating buyer personas is an essential first step in any solid B2B inbound marketing strategy. Getting to know your buyers helps you create the most helpful content that connects with the people you’re trying to reach. But, are you focused on the wrong people in your current buyers personas? Inaccurate buyer personas ultimately lead to content that resonates with no one.

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Tags: Content Marketing Strategy, Inbound Marketing, B2B Marketing

There were No Hugs at our #GulfCoastHUG but there were Lots of Ideas

Posted by Andrea Miller on Fri, Jun 05, 2015

The Florida - Alabama Gulf Coast is home to lots of great marketing minds. We gathered some of them together last evening for our first #GulfCoastHUG meetup.

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Tags: Content Marketing, Inbound Marketing, HUG

What are Your Content Marketing Goals for the Second Half of 2015?

Posted by Molly Bruno on Wed, Jun 03, 2015

It happens every time. We welcome a new year, make plans, get to work, and suddenly six months have flown by. We know we’re not the only ones questioning, “Is it really June already?” And we would bet we’re also not the only ones taking a glimpse at our marketing goals this month.

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Tags: Content Marketing Strategy, Content Marketing

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