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Content Marketing Blog

Colorado Companies Embracing Content Marketing

Posted by Chris Hawkins on Fri, Oct 31, 2014

Content marketing can mean a lot of things, but ultimately it’s about creating valuable content that attracts a particular audience. Valuable content often tells stories.

As a Denver agency, we are always looking for companies in our neck of the woods that just get content marketing--real storytellers. Here are a few.

Kindness Yoga:

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From Inbound Marketing to Inbound Sales

Posted by Justin Lambert on Wed, Oct 29, 2014

As we highlighted last month in our recap, one of the biggest announcements to come out of this year's HubSpot Inbound conference in Boston was the introduction of the new CRM tool – a customer relationship manager that integrates seamlessly with your existing HubSpot marketing suite to extend the power of HubSpot into your sales strategy.

Today, let's take that announcement – and all its implications – a step further by considering how inbound  has shifted slowly but surely from simply a marketing methodology to a true organizational strategy, and the rise of inbound sales as a result.

Inbound Marketing is Still a Thing

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Tags: Inbound Marketing

Content Marketing: As Long as there are People

Posted by Chris Hawkins on Mon, Oct 27, 2014

In 1837, an Illinois blacksmith crafted a polished-steel plow that enabled Midwest farmers to smoothly cut furrows in the sticky prairie soil. Back then, farmers used wood or iron plows which tended to clump with dirt and require frequently cleaning.

With this seemingly simple invention, John Deere, blacksmith, became a plow manufacturer.

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Tags: Content Marketing

Don't Try to be Sexy in your Content Marketing, Be Helpful

Posted by Debbie Williams on Fri, Oct 24, 2014

For about ten years I worked as a writer in New York City, in what would be called a “glamour” industry, for beauty and cosmetic companies. This was in the late 1990s to mid-2000’s, before content marketing and inbound marketing were even commonly used terms, and more of evangelist movements by Joe Pullizzi of what is now the Content Marketing Institute and HubSpot founders Brian Halligan and Darmesh Shah, respectively.

Like many others who grew up in “traditional” marketing, those of us who worked in luxury goods were usually directed to lay it on pretty thick, giving a hard sell about the amazing benefits that our products delivered… and the more adjectives the better! After all, who wouldn’t want luxuriously silky, smooth hair with mirror-like shine and touchable texture?

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Tags: Content Marketing Strategy, Content Marketing, Inbound Marketing

It’s Alive! Google is Morphing into a Human and Changing SEO Content

Posted by Dechay Watts on Thu, Oct 23, 2014

Danny Sullivan, founding editor of Search Engine Land, gave a great presentation at HubSpot Inbound 2014 about the changing landscape of search. One feature he pointed out is Google is shifting from matching specific letters in a particular order during a search request to now matching letters to concepts.

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Tags: Content Marketing News, SEO

Business Moves from Industrial to Social Age with Content Marketing

Posted by Molly Bruno on Fri, Oct 17, 2014

As we all recall from history class, the industrial revolution marked an enormous turning point in history. Staples of society like manufacturing, transportation, agriculture and technology were drastically transformed in the industrial age to become faster, stronger and more efficient. During such a time of change, the need to adapt and stay up-to-date was essential.

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Tags: Social Media Marketing, Content Marketing

3 Reasons Why Business Owners Should Attend HubSpot Inbound

Posted by Chris Hawkins on Wed, Oct 15, 2014

If you own a small or medium-sized business, put September 8-11, 2015, on your calendar. That’s the week that Hubspot’s annual marketing conference, Inbound is going down.

This is your chance to attend what I’ll call the University of Inbound Marketing—everything you wanted to know about how to grow your business using this methodology.

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Tags: Inbound Marketing

A Clear Audience Strategy is the Foundation of Any Successful Inbound Marketing Strategy

Posted by Debbie Williams on Fri, Oct 10, 2014

Now that we’ve been back from the HubSpot INBOUND conference for a few weeks, I’m finally able to dig in a little deeper on some of the more important points with which I left Boston. 

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The Results Are In: Inbound Marketing Agencies Rule the ROI Roost

Posted by Justin Lambert on Thu, Oct 09, 2014

HubSpot's recently released State of Inbound 2014-2015 report contains a tremendous amount of interesting, encouraging, and actionable information that you definitely need to review if you're involved in any sort of marketing or sales.

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Tags: Inbound Marketing

5 Ways to Nail Influencer Marketing From Lee Odden

Posted by Molly Bruno on Fri, Oct 03, 2014

Social media reigns in the world of content marketing, and for good reason. Social media platforms allow real people to share real information about your industry or business. For marketers, this goldmine of authentic conversation must not be ignored. Intro: Influencer Marketing. Influencer marketing is marketing that identifies and targets individuals with influence over your audience and potential buyers.

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Tags: Content Development, Content Marketing

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