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Content Marketing Blog

The Best Content Marketing Initiatives That Inspired Us in 2014

Posted by Molly Bruno on Fri, Dec 19, 2014

2014 has been a doozy. From the most sobering, to the most trivial, this year packed a punch. When we start to examine all of the excitement, tragedy, and hope that 2014 brought, it’s hard to make sense of it all. When it comes to our sliver of the world, things got very interesting for content marketing. As a B2B Content Marketing Agency, we were truly inspired by creative content marketing campaigns that boasted more visuals, video and overall imagination.

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Tags: Content Marketing News, B2B Marketing

What B2B Marketing Will Look Like in 2015

Posted by Abby Perkins on Thu, Dec 18, 2014

As 2014 comes to a close, it’s a good time for B2B companies to consider which marketing trends are headed for the back burner – and which ones are likely to be pushed to the forefront in 2015.

Companies that can anticipate the coming year’s changes will be able to reach new customers and markets before their competition. What are the trends predicting now? Here’s what we think B2B marketing will look like in 2015, based on what we’ve seen in recent months:

1. Increased investment in mobile

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Tags: B2B Marketing

Key Insights for B2B Content Marketers Heading Into 2015

Posted by Justin Lambert on Wed, Dec 17, 2014

With the release of The Content Marketing Institute's “B2B Content Marketing Benchmarks, Budgets and Trends” report for 2015, we were able to glean a tremendous amount of actionable information to inform both our own content marketing strategy and the content work we do for our clients.

What makes this report so special (and so highly anticipated) each year is the fact that CMI and MarketingProfs consistently bring together the voices of a large disparate group of marketers from tiny companies to huge conglomerates.

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Tags: B2B Marketing

How Your Data’s Personality Can Prove Content Marketing ROI

Posted by Dechay Watts on Fri, Dec 12, 2014

How many times have you received a monthly stats report that made your eyes glaze over? 

More often than not we hear prospects say “I don’t need monthly reporting because it never shows me anything. It’s just a waste of time.”

We completely agree when we look at what they are seeing. 

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Tags: Content Marketing Strategy, Content Marketing

Content Marketing Predictions for 2015

Posted by Andrea Miller on Thu, Dec 11, 2014

It's the time of year for resolutions and planning for 2015. At SPROUT Content, we are reflecting back on the past year, reviewing what initiatives were smashing successes and those that perhaps didn't work so well for ourselves and our clients.

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Tags: Content Marketing

Is Inbound Marketing Right for Your Business?

Posted by Molly Bruno on Wed, Dec 10, 2014

By now, more than just those in the marketing industry recognize the term “inbound marketing”. Developing and sharing strategic and interesting content that draws in new leads to your website is the core of this strategy. To take it a step further, inbound marketing means determining the need for certain information and then providing that information to your audience through different platforms such as blog posts, guides, social media content, or videos. When it comes to your business, is inbound marketing the right fit?

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Tags: Inbound Marketing

5 Ways SEO Content is Like the Wild Wild West

Posted by Dechay Watts on Mon, Dec 08, 2014

The Wild West was full of poker games, gold mining, prostitutes and gunfights. What it wasn’t full of was rules. Wild Bill Hickok was shot in the back during a poker game (the "dead man's hand") in Deadwood. Doc Holiday gambled and blasted his way through life, without serving jail time. Calamity Jane, well her name pretty much summarizes the chaos and turmoil of her rowdy nature.
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Tags: Content Marketing Strategy, Website Content Tips, SEO

Learning to Say No: Focus on Ideal Customers to Boost your Bottom Line

Posted by Debbie Williams on Fri, Dec 05, 2014

I recently wrote a blog for the HubSpot Agency Post, which is a blog written by and for fellow HubSpot agency partners, on Learning to Say   ‘No’ - Why Focusing on Your Agency’s Ideal Clients Will Boost Your Bottom Line. While the post offers insight from and to an inbound marketing agency, the ideas in it can be certainly be applied to almost any kind of business.

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Tags: Inbound Marketing

A Colorado Company Succeeding at Inbound Marketing

Posted by Chris Hawkins on Mon, Dec 01, 2014

I attended New CO Boulder recently and had the pleasure of hearing Jason Eckenroth, CEO of ShipCompliant, speak. He talked about what it took to get his business from nearly fizzling out to listed on the Inc. 5000 three years in row.

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Why We Are Giving Thanks to Content Marketing This Year

Posted by Molly Bruno on Thu, Nov 20, 2014

Whether you enjoy a traditional Thanksgiving spread, choose an unconventional celebration (Turducken, anyone?), or skip the culinary festivities all together, one thing is universal: Thanksgiving encourages us to reflect on what we are grateful for.

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Tags: Content Marketing

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