A big furniture dealer in my area has a parking lot cookout now and then to move traffic into their store. I have to admit it worked on me at first - feed the kids for free and wear them out? Plus, seeing inside this expansive, trendy store was an experience in itself. What did I have to lose?Read More
Content Marketing Blog
We Gen-Xers know that everybody wants to rule the world, and we think we still do. We don’t wanna stop believing and would rather keep partying like it’s 1999. But, news flash! We don’t rule the world anymore. A new generation has barreled in and are demanding their place in the digital landscape.Read More
Tags: Inbound Marketing
Tags: Social Media Marketing
Landing pages are an integral part of the inbound marketing formula. After you attract visitors to your website with spectacular content like blog posts, social media updates and infographics, a landing page makes all of your content development efforts worthwhile. It’s the point where visitors validate the relevancy of your content by handing over contact information to turn themselves into leads.Read More
Sales: I didn’t know there was an email promotion involving the new servers. When did that start?
Marketing: We’re not sure what sales does with those new e-book leads once they’re fed to Salesforce.
Talk to enough marketing and sales people and you realize how disconnected they are from each other. Unless you’re in a really small organization, you’re probably often on different planets. That’s not surprising especially with the rapid adoption of inbound marketing from small shops to enterprises.
In theory, the technology used for inbound should be bringing sales and marketing closer, but that’s rarely the case in practice. We all have more on our plates. More to learn and more to do with less resources. As a result, we’re in our own worlds.
But these two departments should be conjoined if not like Siamese twins, then at least like a great twosome—feeding off each other, sharing playbooks, and at the very least, meeting on a regular basis.
If your business is practicing inbound marketing, you can’t afford not to have sales and marketing aligned because they are too intertwined. If you’re not sure how to pair your marketing gin with the juice of sales, you could do worse than learning from history’s greatest duos both real and fictional.
Tags: Inbound Marketing
Sometimes you just need a little inspiration in your day to keep the creative juices flowing and stay on track. Although said in different contexts by a variety of people, from marketing experts to rock stars, we think all of the quotes here reflect what content marketing is all about:
Tags: Content Marketing
As blogging has developed over the years beyond a personal online forum to an effective and measurable business tool, so have the notions about how to get this blogging thing right. It’s often something businesses hear they should be doing, but either don’t understand why to do it or don’t have the right information to execute it.Read More
About Us is the essence of who you are as a company and as a brand. It’s the section that makes you stand out from other companies offering similar services and products. It is a compilation of your history, your values, your capabilities and your personality. In fact, if you haven’t clearly defined who you are, the About Us page is the most difficult to create when writing web content.
Today's buyers are facing more choices than ever before. B2B researchers are also more demanding, informed, value-sensitive and younger. It's no secret that they are online doing research before making or contributing to purchasing decisions, but what has changed is what's happening behind their searches.Read More
Tags: B2B Marketing
I attended a really great webinar put on by the team over at Relevance this month. It drew me in because even though I’m a writer by trade, the requirements for high-quality content development these days have me on the phone speaking to subject matter experts (SMEs) on a regular basis. The webinar was entitled, “5 Steps to Content Marketing Success: Partnering With Subject Matter Experts.” They’ve also released an ebook summary of the material which is really good.Read More