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Content Marketing Blog

Why You Can’t Order Content Off the Value Menu

Posted by Justin Lambert on Wed, Jul 29, 2015

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Tags: Content Marketing

Why Aren’t People Seeing my Facebook Posts?

Posted by Debbie Williams on Tue, Jul 28, 2015

Back in 2012, when we first wrote a blog about marketers experiencing a drop in Facebook reach, we were all up in arms. Were the glory days of getting exposure to our businesses through this free social media channel over? Social media marketers scrambled to explain their drop in view and reaches of their Facebook page posts. Users complained about not seeing their usual updates from personal friends and business pages they “Liked.” 

Three years later, we've all become accustomed to Facebook's regular changes, and marketers know that in order to be seen in these times of declining organic reach, we have to "pay to play" in the form of paid advertisements in our social media marketing plan.

The good news is that as a business page owner or Admin, there are ways you can help your content get seen and shared by more people and find out how many people are viewing your posts. It’s just a matter of playing the Facebook game and helping to educate your audience. With a few simple adjustments, your posts might get further reach than you think. 

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Tags: Social Media Marketing

Why Buyer Personas are a Must for SaaS Marketers

Posted by Jeannette Dike on Fri, Jul 24, 2015

Ever finish a good book or walk out of a great movie and think Wow, how’d they do that? The most widely published authors and screenwriters are those who can make characters come to life effortlessly and create storylines and scenes that flow almost magically. The truth is, it’s not magic at all. It’s craft. In fact a lot of the ideas that go into creating a single character—their likes, their fears, the color of their eyes (all parts of a “character sketch”) —are never part of the story you see at all but are just as important.

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Tags: Inbound Marketing, B2B Marketing

Creating a Social Media Conversation Calendar

Posted by Debbie Williams on Thu, Jul 23, 2015

It’s well known that social media presents a tremendous opportunity for businesses to connect directly with their customers and potential customers. But, at Sprout Content, we hear all too often, “I started a Facebook page, but what do I say?”

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Tags: Social Media Marketing, Content Marketing, Content Style & Strategy

5 Things We've Learned After 5 Years as a Content Marketing Agency

Posted by Debbie Williams on Wed, Jul 22, 2015

So much has changed since we launched SPROUT Content as a content marketing agency in early 2010, it’s almost hard to even wrap your head around it all. While companies had implemented the tactic of content marketing, giving people original useful information to help them make purchase decisions, for more than 100 years, the term in the marketing industry was just starting to gain momentum.

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Tags: Content Marketing

Do Your Buyer Personas Include Millennials?

Posted by Janelle Zander on Mon, Jul 20, 2015

My, how time flies. The first of those supposedly entitled, unmotivated, lazy, technology obsessed, video-game-playing upstarts we call “millennials” are now into their mid-thirties. To the surprise of Baby Boomers and Gen-Xers, the majority of them are growing up not only as responsible hard working adults, but a generational powerhouse that is not to be ignored. The millennials are now 25% of the population and are expected to spend $2.45 trillion this year alone. According to a University of Wisconsin study, 85 percent of millennials are either working or in school.

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Tags: Content Marketing

How to Attract B2B Leads Using LinkedIn for Inbound Marketing

Posted by Justin Lambert on Wed, Jul 15, 2015

"With over 350 million users, a large number of which are professionals in decision-making positions, you’d be hard pressed to find a better place online to search for quality B2B leads than LinkedIn.

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Tags: Social Media Marketing, Inbound Marketing

Why Content Marketing Works: Courtesy of Coca-Cola's Content 2020 Plan

Posted by Dechay Watts on Tue, Jul 14, 2015

Coca-Cola’s Content 2020 advertising strategy put content at the core of its mission: "All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core."

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Tags: Social Media Marketing, Content Marketing News, Storytelling

Is Your Website Content Helping or Hurting You?

Posted by Dechay Watts on Fri, Jul 10, 2015

It’s no secret that inbound marketing works. Companies that blog get 55% more website visitors than those that don’t. 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. The average cost to generate a lead through inbound marketing is 62% less than outbound, or traditional, marketing.

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Tags: Website Content Tips, Inbound Marketing

Is Your Company in Need of an Inbound Marketing Makeover?

Posted by Molly Bruno on Fri, Jul 03, 2015

We’re fascinated by makeovers. Something about seeing the outdated, broken or bland transform into a better version of itself never gets old. That’s one of the reasons makeover shows like Extreme Weight Loss and Fixer Upper have seen such success.

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Tags: Inbound Marketing

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