3 Ways for Sales to contribute to your Inbound Marketing Strategy
Picture this. As an inbound marketing agency, we’ve been working with a new client partner for 6 months. We’ve gotten to know their CEO, Director of Marketing, IT manager and product manager. We’ve dug deep into their business to get to know their competition, buyers and services. A comprehensive inbound marketing strategy was developed, mapping content topics and offers to their buyer’s journey, including relevant keywords, CTAs, internal links and sales funnel stage for each piece of content. We’ve written 20 blog posts and launched two lead generation campaigns to educate their prospects, generate marketing and sales qualified leads and nurturing those leads via email and social until they become customers.