Sprout Content is a content marketing agency passionate about connecting businesses and their audience through original, engaging content with a purpose. We believe that genuine content helps build meaningful relationships, trust and loyalty. Our team is inspired by businesses that make a difference in people’s lives and the world around them.
DECHAY WATTS, Co-Founder/CEO
Dechay runs the business development and operations of Sprout Content. She watches people, the economy, markets and technology, always thinking of the big picture. Dechay is an accomplished marketing professional with more than 15 years of experience helping businesses find their voice. She has worked with technology start-ups, consumer brands and global agencies such as General Motors Europe, Lancôme, and Saatchi & Saatchi. She enjoys researching, listening, and filtering through the noise to unveil the key messages that tell each client’s story. Dechay received her MBA from the University of West Florida and a BA in Public Relations from the University of Florida.
- Previous jobs: Director of Marketing for a global e-mail security company, partner in an internet start-up (back when those were cool), public relations consultant, taco maker, library assistant, and gourmet food demo person
- Greatest hidden talent: I’m a walking compass. Must be the Native American roots.
- Lives with: Husband Rich, Sophie (the lab we purposefully brought in), Clover Kitty and Little Dog (who both decided to live with us)
- Passionate about: Big Brothers Big Sisters, IMPACT 100, healthy living, exploring new places, good wine, weekly yoga (even though my yoga teacher says weekly yoga is just that….weak)
- Dream client: Method
DEBBIE WILLIAMS, Co-Founder/Chief Content Officer
Debbie oversees all content development at SPROUT Content. She is a quick and creative editorial whiz, skilled at developing compelling content and distinct brand voices that make memorable impressions with consumers. Debbie is an accomplished writer skilled in developing strategic, creative content that eloquently captures the spirit and emotion of brands through words. With extensive experience in the beauty/CPG industry, she has worked for global brands including Laura Mercier, beauty.com, Good Housekeeping Magazine, LVMH, Grey Advertising, Maybelline.com and Kao Brands (John Frieda Collection, Biore, Curel & Jergens). She keeps her fingers on the pulse of style, news and cultural trends. Debbie earned a BA in English from Seton Hall University.
- Previous jobs: Bakery counter girl (wearing a white nurses uniform!), waitress, shampoo namer, beauty product guinea pig
- Greatest hidden talent: picking things up with my toes, knowing lots of random (often useless) information
- Lives with: My husband Andy, our 3 yr. old Cate, newborn Lainey and 90 lbs of Lab love Abby
- Passionate about: My kiddos, reading (there is a constant pile of magazines and partially read books on my nightstand), authentic companies doing positive things, checking out new stores & restaurants, shopping online, bold red vino, dark chocolate anything (it’s good for you!)
- Dream client: Origins
